Unconvention

Monday 12th February
10:00 - 5.30 pm

 

Sussex Hall, White Rock Theatre
Free Entry

 

A one-day music conference aimed at the grassroots of the industry. Catch panellists from across the music business in conversation about the future of the music industry and attend workshops on a range of key elements including practical advice for gigging, and tips on securing crowdfunding & grants. Un-Convention is a UK based global music network and development agency. Their events and projects bring together artists and practitioners to share knowledge and expertise. Through this they develop new and innovative approaches to building sustainable careers and alternative models for the music industries.

 

Panel 1 - 10.30 - 11.15
Playing Away - Practical Advice For Gigging Across The UK And Abroad

 

Playing live to a new audience is still one of the most important, and exciting things an artist can do. It is where connections, and new fans, are made, helps to broaden horizons, and ultimately enables new music to get out into the world. However, there are numerous challenges to securing opportunities in places where an artist has never been before. The lack of a local fan base will often deter promoters and venues from taking on unknown artists from further afield. Hence the proverbial chicken and egg; how can you build an audience outside of your hometown (or country) if no one will book you in the first place? In this panel we shall speak to a number of artists who have found ways to successfully break out of their local scene, and take their music to new places (both here in the UK, and abroad). Some practical advice on reaching new audiences, and building a bigger fanbase. 

  

Panel 2 - 11.45 - 12.30
Investing In Talent - Crowd Funding and Grants 

It has recently been reported that the Creative Industries are growing at twice the rate of the UK economy. The live, recording and publishing sectors of the music industry have once again experienced exceptional  growth. And yet, investment in new talent still seems hard to come by. Labels, traditionally the front runners for supporting and developing new talent, can no longer take the kind of risks they were known for in previous years. However, a number of new finance models are now coming to the forefront, ones that empower artists to secure their own funding, and take the lead on developing their careers. Here we will look at a range of grant and crowd funding schemes that are designed to help new talent to grow, build audiences, and work toward sustainable careers. 

 

Panel 3 - 2.00 - 2.45pm (tbc)
Building a Career in the Modern Music Industry

The Music Industry has had to reinvent itself numerous times in recent years. Changes in the way we discover and consume music have transformed the business models of record labels, artists, studios, music journalism, and just about every other corner of the sector. Technology has done much to liberate artists, and fans; it’s easier now to create, distribute and access music than ever before, but at the same time, many of the old income streams are waning.  

So what does this mean for those searching to build a career in the modern music industry? At Un-Convention, we often define success as being able to sustain yourself by doing what you love. But often doing what you love is the hardest job in the world, and not one you will find advertised in the local paper. There is no interview for it, no job description, no career path, and no one has ever really done it quite the same before.

In this panel we look to explore the experiences of people who manage to make working in music their day (and night, and weekend) job, offering insight into what a modern music career looks like, and how we might go about pursuing one.

 

Panel 4 -  3.15 -4pm

The Power of Music - Music and Young People

An opportunity to hear from local organisations working with young people and reflect on the  importance  that music making can have on the  intellectual, social and personal development of children and young people.  Find out about what they do to support young music makers and some of the challenges they face in supporting emerging artists.

 

Panel 5 - 4.30 - 5.15pm

Award-winning journalist, TV presenter and radio commentator John Robb in conversation with a special guest.

 

5.30pm Networking event at the Palace and distribution of CD’s